This initiative takes place in various Arab cities and is considered an ideal partnership of the three key players in the travel and tourism industry: Public sector, Private sector and the Media community. The summit has become a catalyst for destination awareness of the host city, highlighting its travel and tourism experience while debating the challenges and opportunities that exist in the wider Arab world. Attended by Ministers of travel and tourism, Director Generals of civil aviation and tourism boards, airline manufactures and supplier, presidents of airlines, hotels and investment firms, CEO’s and senior executives, AACO, IATA, ICCA and over 120 members of the Arab press.